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Constant Contact award for All Star Newsletter 2008 The Personal Brandwagon by Tessa Hood of Changing Gear Ltd
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SPEAKER

TESSA HOOD –SPEAKER PROFILE

Reputation Management Consultant and Creator of the ’Living Brand’ Philosophy

Motivational Speaker, Seminar Presenter, Consultant and Author

Tessa Hood’s philosophy of Five Facets of A Personal Brand makes a huge impact on individuals in business life - at whatever level - and can optimise company performance through strategically developing a company-wide ‘great people’ policy. A Personal Brand improves and develops the reputation of individuals and therefore the performance and reputation of a business.  Tessa is founder of www.changinggear.net - the international coaching consultancy with offices based in Smithfield London, and Surrey.

Tessa’s conference and seminar presentation Programme for 2014  includes the following:

Objectives: Explanation and examples of the ‘living brand’ philosophy.
Delegates will benefit by gaining:

  • Long term positive behavioural change
  • ‘Front of mind’ status through improved reputation
  • Increased authority, credence and perception of integrity
  • Improved influence, communication & enhances prestige
  • Improved perceived ‘added value’
  • Reduced sales cycles and improves bottom lines
  • Reputation growth
  • Recognition and increases earning power – anonymity is not the goal!

Delegates will understand how they can:                              

  • Safeguard their reputation
  • Find their USP and learn how others see them
  • Unleash a positive ‘living brand’ congruent image
  • Identify personal values
  • Be perceived as a product - with personality
  • See how others develop their brands, both good and not so good. brands
  • Look at their own Challenge-Action-Results? Case studies
  • Not float on the ‘Sea of Sameness’
  • Package their own ‘Brand’

By the end of the Session the audience will:

  • Understand how the Design, Development and Delivery of a Living Brand philosophy will positively affect their business and their career ‘ramp’
  • Know how to strategically implement their own Living Brand strategy
  • Understand how to develop their own reputation in their arena
  • Understand how to improve and develop entrepreneurial and responsible attitudes within their own business or their employer’s.

Tessa’s presentational style:

She is a warm, charismatic, engaging, articulate and polished motivational speaker & presenter.  Her style naturally engages an audience.  Her sessions are delivered in a lively, uplifting manner with thought-provoking, stimulating, motivating and informative material. Participating delegates will be consider deep personal issues relating to their values, beliefs and standards and will develop a meaningful understanding of how they are perceived in their business arena and how they can improve their professional image and overall reputation with Tessa’s 5 Facets of a Living Brand Philosophy.

Tessa Hood’s  Keynote Seminar for 2014:

Five Facets of a Living Brand (5 x 1 hr talks, or any bespoke mix of the following 5 talks to suit the audience and time allowance)

  1. Developing a Living Brand - how do you want to be perceived?
    Authentically design, develop and deliver your Living Brand in a way that
    puts you in control and avoids mismatches of perception
  2. Reputation Management - how to develop, grow and keep a great
    reputation
  3. Effective and Professional Networking - use your Living Brand to
    make valuable effective and professional connections.  Your network is as
    valuable as your qualifications
  4. Visual, Verbal and Non-Verbal Communication and Impact - how to look
    business ready at all times, how to make a powerful first impression and
    backing it up with a consistent professional image
  5. Business Etiquette, Manners and Behaviours - the do’s and don’ts of
    business entertaining and manners, and how to avoid the minefield of
    embarrassments

TESSA HAS PRESENTED FOR:

INVITED GUEST SPEAKER FOR RICHMOND EVENTS   www.richmondevents.com
(M.V. ORIANA, HR AND MARKETING FORUMS)
ASSOCIATION OF CAREER PROFESSIONALS INTERNATIONAL www.icg-uk.org
THE INSTITUTE OF INDEPENDENT BUSINESSES INTERNATIONAL www.iib.ws
ASSOCIATION OF CHARTERED AND CERTIFIED ACCOUNTANTS www.accaglobal.com
ASSOCIATION OF MBA’S www.associationofmbas.com
THE ASSOCIATION OF PROFESSIONAL SPEAKERS www.professionalspeakersassociation.co.uk
THE FEDERATION OF IMAGE CONSULTANTS (KEYNOTE) www.tfic.org.uk
THE EXECUTIVE PA CONFERENCE iir-events.com
THE EXECUTIVE NETWORK www.theexecutivenetwork.org
WOMEN IN TECHNOLOGY www.witn.org
THE CITY WOMEN’S NETWORK www.citywomen.org
THE BRITISH VENTURE CAPITAL ASSOCIATION – WOMEN’S NETWORK
TESSA IS A PREFERRED SPEAKER FOR VISTAGE www.vistage.co.uk
(THE WORLD’S LARGEST CEO MENTORING GROUP)
LEEDS, DURHAM, WARWICK, LEICESTER, NOTTINGHAM BUSINESS SCHOOLS AND THE OPEN UNIVERSITY
THE WORLD FORUM ON SOCIAL MEDIA

 

CHANGING GEAR PUBLICATIONS

Tessa has authored 6 ebooks which are available online at www.changinggear.net

Titles include: Your Personal Branding E workbook (Changing People’s Perceptions About You),Your Personal Image Consultation – Style for Business Men, Your Personal Image Consultation – Style for Business Women, Choosing your Best Colours, Networking in Business, Etiquette for Business People