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Constant Contact award for All Star Newsletter 2008 The Personal Brandwagon by Tessa Hood of Changing Gear Ltd
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Are you a “stranger to yourself”?

Tessa’s Article on People Bulletin

by Tessa Hood
Managing Director, Changing Gear Ltd.

You can control how other people perceive you.

Read my latest People Bulletin article.
In it I answer questions about how you can gain better control of other peoples perception to gain great business rewards.

So how do you develop you Personal Brand and manage your reputation?

Read more..


Tessa Hood is the founder and Managing Director of Changing Gear and has for many years been acknowledged as the expert on Personal Branding and Corporate Personal Branding in the United Kingdom.

Her clients range from CEO / Board level, through executive teams and into the graduate arena where her expertise has led her to speak at Cranfield School of Management and regularly at Durham and Leeds University Business Schools on the MBA and MSc courses (and asked to return time and again by the students themselves!).

Her major blue-chip clients include HSBC and other tier one Banks, BUPA, British Airways, Eversheds, Direct Wine, ERA, GAM as well as many SME’s and individual executives who have all benefited from the workshops, one-to-one coaching and speaking events that Tessa offers (see references).

Originally, a highly successful advertising model and actress (Stage, TV, Film and hundreds of commercials worldwide), Tessa ran her own TV and Stills production company for clients such as Harrods, Barbour, Mercedes, Epson, Mobil, Rohan, Toshiba, Ford, BT, Panasonic, Hewlett Packard, TNT and Puma amongst many others. This in-depth exposure to the world of ‘image’ led her into the field of corporate Personal Branding. She is also the author of the successful book “The Personal Brandwagon” (March 2006).

In 2006 Changing Gear also created a training academy for those wishing to become image consultants and those, already qualified, who want to develop a career in personal branding and corporate personal branding / business image development.

Recently Tessa has been a guest speaker at business networking organisations in the City of London and Canary Wharf and recent articles have appeared in The Times, Saudi Focus and a number of specialist Human Resource and business development publications. She is regularly asked to contribute opinion and articles, and has appeared on Sky TV as a contributor.

Tessa is also a professional speaker. Recent speaking engagements have included the highly respected Richmond Events Forums, (both the Marketing and HR events) aboard the SS Oriana, The Institute of Independent Business International, The Association of MBA’s (3 different engagements), The Inst. Of Chartered Accountants, The City Women’s Network, The National Conference for Executive PA’s, The National Conference of The Federation of Image Consultants, and The NRG Network.


Published March 2006
Book “The Personal Brandwagon (..and how to jump on it!) by Tessa Hood
Ecademy Press: available from Amazon.co.uk or directly from
Changing Gear Ltd.
The Times Educational Supplement,
The Independent Educational Supplement,
Saturday Financial Times Supplement
Saudi Focus,
Link – The Magazine for female solicitors
The Daily Telegraph
Personnel Today
Institute of Directors’ Magazine
Ambition (entrepreneurial glossy)
The Times
The Sunday Times
Shortcut Confidential
Start-up Overseas
Start Your Own Business
HR Director
Better Business
The Edge (Prof Mag of the Inst. of Learning and Management)
Business First
Woman and Home
Making Money
Men’s Fitness
MOLIE - South East Leadership Academy – SEEDA
 Institute of Administration in Business – The Manager - The British Journal of Administrative Management
Regular On-line columns include :
The Telegraph Business Club,
Women’s Online Magazine – WOM.com
Central Florida Association of Women Lawyers
Management Systems Asia
Expert Opinion on TV – Sky News, Channel 4 News,
Frequently on BBC Local Radio
Moonlight Media PR

Media contact is:

John Norris,
Moonlight Media Limited

5 St. John’s Lane, London, EC1M 4BH
+44 (0)20 7250 4770